23. YES MEANS YES. No means No and Yes means Yes. This campaign promotes informed choice based on consent and respect. This campaign is sex-positive. It respects sexual diversity. It does not encourage anyone to have sex. It does not encourage anyone not to have sex. It says only to those who want to have sex, ‘Ask first. Get consent. Make it sexy.’ Sex with consent is sexy. Sex without consent is rape. Respect yourself. Respect your partner.